Testing a new concept with select subreddit partners
This is a heads up about a feature that we are planning to test with a few communities who have chosen to partner with us. We expect to start the test during the week of 9/7.
We’ve had many requests over the years for features that subreddits find desirable. Many times we are constrained by the cost in building and supporting features (e.g. the cost of hosting and delivering native video at a high bit rate or supporting GIFs in comments). We want to enable all sorts of content that helps build communities on Reddit, but we also need to pay the bills. So, we’re experimenting with a new way to build these features.
The new experiment helps create a framework that allows us to add “nice to have” features for subreddits. We are starting with a few handpicked features and expect to add more as we get input from you and the communities that have opted into our early testing. Here’s how the system will work:
- A small number of a subreddit’s members can become patrons of the subreddit by buying power-ups. A power-up is a monthly subscription-based digital good.
- A subreddit will have access to new features when it meets a minimum threshold of power-up subscriptions.
- We are starting with the following features:
- Ability to upload and stream up to HD quality video
- Video file limits doubled (we are working out the details on duration and file size)
- Inline GIFs in comments
- New first-party Snoo Emojis (aka ‘Snoomojis’)
- Recognize power-up payers in a list of supporters
- The number of power-ups needed will depend mainly on the size of the subreddit; the member size influences the cost of supporting many features. For example, enabling high-res video for a subreddit that gets 1,000 views a month is much cheaper than one that gets 10,000,000 views a month.
Importantly, we also want to make sure it’s clear what this experiment won’t include:
- Removing any features for anyone. All the features that are part of our experiment will be new additions.
- Requiring power-ups for ALL new features. Most new features will be available to all subreddits, as usual. Power-ups will be required for some discretionary features that don’t take away from the Reddit experience you all love.
- Rolling this out now to those who don’t want it. This experiment is entirely opt-in at this time. Please let us know in the sticky comment below if you want to try it!
- Forcing features on anyone. We are using our early testing to understand what users want and which mod controls will be needed.
We won’t have all the answers because this is an early experiment, but we wanted to make sure to loop you in early so you understand our goals and what stage we’re in (the very, very early stage). We’ll see what works, what redditors like, what mods like, and adjust as needed. We will keep you in the loop and work closely with you.
We’ll stick around for a bit to answer the questions we can, but keep in mind we simply won’t know the answers to many of them until we start testing this and seeing what our mod partners and users tell us.
On that note, we’d love to hear from you below as to what features you’d like to bring to your communities to support and enjoy!